Despite having a strong following on their Spanish-language Facebook page Entiende lo que Lees (based in LA), this startup needed higher audience engagement. Over three months, interactions grew from just a few dozen likes to an impressive 10K.
Since the theme was spiritual, textures played a vital role—natural colors and organic patterns were particularly well received.
While AI tools like Firefly were useful for generating images, they tended to favor a caucasian family depiction. To achieve a more accurate representation, I refined the process by prompting ethnicity before generating actions, iterating multiple times until achieving the “perfect” family.
Final adjustments, including retouching the father's back hair, were made using Photoshop AI to enhance the composition.
