B A C K G R O U N D I N F O R M A T I O N
Preexistent name for the logo given by the client
Handyware Kitchen Utensils
Name CHOSEN to incorporate after SWOT analysis
HANDYWARE
Slogan to incorporate in the logo
Not specified
INDUSTRY
Food & Drink
Description of the organization and its target audience
Handyware is a budding startup specializing in crafting personalized acacia wood utensils for kitchen enthusiasts working since 2002. As their customers grow Handyware wants to expand to Etsy and take advantage of the platform to standardise orders and keep up with the flow.
At Handyware each piece is meticulously designed to elevate culinary experiences and add a touch of warmth to the heart of the home. Our products are not only functional but also customizable, allowing customers to add their personal flair to their cooking essentials. With a focus on quality craftsmanship and sustainable materials, Handyware aims to offer unique and eco-friendly kitchenware that stands the test of time.
Our target audience includes home cooks, foodies, and gift-givers who appreciate high-quality, personalized kitchen utensils. Handyware caters to individuals seeking distinctive and eco-conscious culinary tools for themselves or as thoughtful gifts for loved ones. We aim to connect with customers who value craftsmanship, sustainability, and individuality in their kitchenware choices.
V I S U A L S T Y L E
COLORS TO EXPLORE
STYLE ATTRIBUTES
R E F E R E N C E S F R O M C L I E N T
" We are at the point that customers were asking us for an Etsy shop, we needed guidance to rebrand our logo and simplify our brand identity. I want a modern logo and a big icon that shows that we are all about kitchen utensils and we are proffesional at what we do. My mother started this business so including the date we started is a big plus for me.
My clients really love the personalized cards I write when I deliver my products, so I need a simple yet elegant card template I can include with my logo."
D E L I V E R ED
LOGO
COLLATERAL
