Tony Robbins internationa was shifting from an outdated box-format packaging, used until 2023, to a modern bubble mailer design aligned with their new branding. I not only ensured consistency with the updated graphic line but also considered how the design would interact with the bubble texture on the mailer’s surface.
Four different samples were proposed.
In motivational speaking, the brightness of the eyes plays a crucial role in connecting with the audience. Using Adobe Lightroom, I was able to achieve a natural and engaging look.
Having Tony isolated from the background material helped to choose the best angle and the the most complimentary pose for the new bubble mail.
