A young couple approached me looking to sell their compact weekend warrior RV. Unlike larger rigs, the target audience is younger—aged 25-35. The RV was listed in 20 Facebook Marketplace groups and promoted on Instagram. Note the invisible balanced horizontal line in all the shots and a well-crafted story incorporating 10 high-traffic keywords helped sell the vehicle in just two weeks.
Textile textures played a dominant role in the visuals.
All footage was shot horizontally, in order to promote the sensation of spaciousness in a small room. All the photos were graded, also adding perfect horizontal lines in front views.
Dynamic zoom-out shots using a gimbal added excitement, while increased video speed aligned with trending content styles.
Upbeat background music was chosen to match the happy-go-lucky feel preferred by this demographic.
